A “Read your audience like a book” Content Strategist & Copywriter

For female entrepreneurs who want to replace “I’ll keep you in mind.” with a “Yes!”

Explore my services

This could be you.

  • $98,000+ USD in Online Course Sales within a span of 5 months

  • +32,157 Content Interactions within a span of 3 months

  • +826,945 Organic Instagram Views within a span of 3 months

If you get this right: Buyer Brain

“Okay, France. That’s an intimidating buzzword!” I know! But successful brands get this so much so they now have a cult following.

And whether you like the cult status or not for your business, understanding how your customer’s brain work should be at the core of every marketing and sales decision. Or else, your handling your competitors the trophy for FREE.

Let’s do a tiny audit.

  • One: Are you constantly changing your content strategy because none of what you post contributes to meaningful sales & marketing growth?

  • Two: Does a sales call always end with “Let me think about this”? Scratch that. Do you even want to conduct sales calls to “convince” prospects?

  • Three: Do you feel frustrated that you have the skills or top-tier product but your target audience doesn’t even bat an eye?

    If yes, ask yourself: Where did you base your messaging?

And if you figured that you can no longer afford to go down a rabbit hole, I’m at your service, a customer psychology geek who can do the heavy thinking.

Love Note

I worked with France on the website copy for my business, and she brought a really thoughtful and professional approach to the project.

The final copy was clear, well-structured, and aligned with the direction I was aiming for, which gave me a solid foundation to build the rest of my site around.

What I appreciated most was her reliability and communication throughout the process. As someone who’s used to juggling a lot of creative projects, that kind of calm, steady support made a big difference.

If you're looking for a copywriter who brings care, clarity, and consistency to her work, I’d happily recommend her.


Tanya Rodgers
Brand Designer & Strategist

A person's face and shelves of books in a bookstore, seen through the gaps of a wooden structure.
Vintage typewriter on a wooden surface with a rotary telephone, a vase with purple flowers, and a crocheted bag.


“Another successful 15k launch!
A massive thank you to Matamayari for assistance and virtual support.”

Kati Ackermann, Reiki Master & Life Coach

Read this case study

Meet Your Customer Psychology Geek

  • 18+ Years of Combined Experience in Media & Marketing

  • 13 Years of Short-Form Video Editing Experience for GMA Network, a local broadcasting company

  • 5+ Years of Experience Working as a Freelance Marketing VA for coaches

  • Traveler, Dog Mom, Pilates Princess, Bookworm, and Perfume Geek

  • INFP, Pisces Rising, Taurus Sun, Leo Moon, and a 6/2 Emotional Projector

I’m France, a content strategist and copywriter for female entrepreneurs.

I believe that it is a prerequisite for every brand’s success to be fully in tune with their target demographic. That's why my content strategy and copywriting work goes beyond the surface. My mission is to help you articulate the heart of your work, let your audience realize you can read them like a book, and give you more time to serve.

With proven results in developing data-backed strategies, writing shareable content, and generating sales for women-owned brands across the globe, I can help you identify, plan, and implement the most suitable ways to communicate with your intended audience.

Read my journey
A woman in a black t-shirt shopping for books at a bookstore or library with tall shelves filled with books. She is holding a brown coat or jacket and looking at the books. There are paintings hanging from the ceiling.

How can we work together?

  • Stop the guesswork and have a comprehensive guide for every piece of content you will do. 

    See Details

  • Let your website contribute to the whole machinery and not just sit there looking pretty.

    See Details

  • Focus on your zone of genius by letting me handle the majority of monthly content creation.

    See Details

Discover my process

Testimonials

  • woman in black suit smiling at the camera

    France did an amazing job on my web copy.

    The amount of research she did was apparent, and her level of care too. Five pages later, I’m very happy with her work.”

    Kandi Nichols
    Parental Akashic Reader & Coach

  • woman in ponytail

    Her strategic input is invaluable.

    “I'm impressed with France's work on our Instagram page. She's professional, insightful, and quick to align with our team's rhythm.”

    Agnes Buzai
    Interior Designer & Store Owner

  • Woman smiling looking at her right

    She came in and fixed everything.

    “I highly recommend France for copywriting. I DIY'd my website copy, and it fell flat. It didn't make sense in some areas. I love it!”

    Kirstin Lenzi
    Website & Brand Designer

Here is my availability:

Content Strategy & Consultation: 2 per month
Optimized Web Copywriting: 1 per month
Social Media Retainer: 1 slot left

If you are constantly asking yourself, “Why is my social media strategy not working?” or “How can I make my website generate qualified leads?”, I’m inviting you over for a talk or MatChat, if you will.

I’m keen to connect

Commonly asked questions, answered.

  • A content strategy is a plan that defines the types of content a brand creates and distributes to achieve marketing and sales objectives.

    It should be based on the demographic & psychographic data of your intended audience to ensure content market fit.

  • Absolutely! Having a content strategy will take out all the guesswork in figuring out what’s the best way to reach your target demographic.

    Making sure that each post serves a marketing goal, even if you’re only posting 3x a week, will give you significant growth. Therefore, alleviating the pressure of posting content daily.

  • Though copywriting and content writing are often used interchangeably, they serve different purposes. Their goal:

    • Copywriting — to persuade a reader to take action, such as purchasing your course or subscribing to your newsletter.

    • Content writing — to nourish the audience you have through education or entertainment.

  • It starts with creating a content strategy that is considerate of your personal circumstances. That’s because the quality of your content matters more than how many times you post in a week.

    Consistency is about creating a sustainable content creation and distribution schedule that you can realistically maintain alongside running your business.

    If you are curious about how to make one, especially if you are an introvert, you can refer to this article I’ve written for Paper Crane of Hope.

  • Your website is a part of your brand’s marketing and sales machinery. Professionally written website copy can compel visitors to:

    • Read more about your business and what it can do for them.

    • Take action, like booking a discovery call. 

    Depending on the copywriter, it may also include SEO, AEO, and/or GEO, which serve to make your website more discoverable online.

  • There’s a hidden cause in not knowing your brand voice, so here’s a simple exercise for your personal brand:

    • Search for the most common query in your industry and write a response to it.

    • Read it out loud while recording.

    • Listen to the recording and create a word map of how your writing sounds. Is it conversational? Do you like using puns?

    • Document those observations or write them on a board visible to you when creating content.

    • Use it as a basis when writing your captions or scripts.

  • Having a background in journalism, I’m really good at getting and processing information that can be used to compel your target demographic to act. By information, I mean not just surface-level data such as age, gender, etc.

    My research process involves digging deeper into your audience’s psyche, preferences, and patterns.